The NAMM Convention Center Event Success This June 2022
the leaders, innovators, experts, artists, and creators across the music products, pro audio and sound, and entertainment technology industry gathered for a rousing reunion at the global crossroads, The 2022 NAMM Show. Held June 3-5 in Anaheim, California, the three days welcomed old and new faces to reconnect, launch and discover new products, and galvanize the industry to continued success.
âLooking back to the 2020 NAMM Show, I donât think anyone could have predicted just how transformative the start of this next decade would be,â said Joe Lamond, NAMM President and CEO. âBut as we have weathered the uncertainty and loss over the past two years, we again stand at the crossroads of opportunity. The NAMM Show serves as that platform for the next generation of technologies, products, and services, and sets the stage for NAMM Members to discover their own opportunities to advance their businesses, skills, and market opportunities.â
âItâs good to be back in Southern California and to see so many NAMM Members come together again to experience the products and innovations of the past two years and to enjoy the comradery and networking thatâs been missing from our lives for far too long,â says NAMM Chair, Joel Menchey of Menchey Music Service. âWeâre at our best when our industry is together, and at a show like this, inspiration emanates from every hall, conversation, and surprising chance encounters to become the launching board for the next great idea.â

Reunification at The CrossroadsÂ
With a desire to reignite industry relationships, business and launch new products, the Show welcomed over 1,000 exhibiting members representing 3,500 brands across the campus of the Anaheim Convention Center. As a smaller yet truly global affair, the mix of 46,627 registered attendees represented 111 countries and territories.
Attendees were an invited mix of industry professionals from across the crossroads that included domestic and international retail and distribution buyers and employees, exhibitors, entertainment tech and pro audio buyers and professionals, media, artists, invited guests, and The NAMM Foundationâs GenNext (college music students and faculty), Music Education Days (school music administrators and buyers) and Nonprofit Institute (NAMM grantees and nonprofit affiliates).
âOur industry is built on the connection between people, and consequently, itâs been important and inspiring to connect again, face-to-face,â said Adam Hall Group CEO Alexander Pietschmann. âThe new NAMM has afforded artists, music enthusiasts, and industry professionals the opportunity to engage in vital conversations, educational sessions and instilled further confidence that the live event industry is alive and well.â
Tom Sumner, President of Yamaha Corporation of America, says, âOver two years removed from NAMM 2020, The NAMM Show 2022 reminded the Yamaha team of the power of in-person events. We launched our flagship grand piano, the CFX, at the show. There is no better way for our dealers to show attendees the craftsmanship and power of this magnificent instrument than to experience it in person and hear a great pianist play it. Our Yamaha team welcomed a large number of dealers, guests, and press to our booth, who got to touch and play instruments like the new Revstar guitars. With live music back, we were happy to treat NAMM attendees to the Yamaha Night of Worship with Fred Hammond on Friday Night and an amazing All-Star Concert on the Grand with Kandace Springs, Preservation Hall Jazz Band, and Tank and the Bangas. The Grand Plaza was filled each night until the last note!â
âIt’s great to be back in person,â adds Chris Martin, C. F. Martin & Co. âNAMM is a microcosm of our industry. From networking with our dealers, distributors, and industry peers, to providing a worldwide platform for launching new products, to consumer and artist connections, it doesnât get more impactful than this. We wouldn’t miss it.â
“This NAMM Show was more important than ever for Casio,” affirms Stephen Schmidt of Casioâs Electronic Musical Instruments Division. “This yearâs forum enabled us to reconnect with our dealers and industry friends and provided a sense of normalcy and the âgood old times.â While we were excited to share our award-winning Privia pianos and Casiotone keyboards, we were equally grateful to NAMM for its strong leadership and support, and for working overtime to successfully and safely bring us all back together.”
Mark Ravenhill of German Light Products says that âThe industry is starting to get back on its feet again. Weâve been a longtime supporter and a longtime member of NAMM, and certainly through the pandemic, NAMM was one of the few organizations that really stood up for our industry, with our industry, to garner support. It was absolutely a âno-brainerâ to be here, with our industry. Weâre here, weâre glad to be here and weâll keep coming here.â
“NAMM is always a special date in our calendar as it’s a vivid reminder that we are part of something bigger than ourselves, an industry full of innovation that’s constantly driving towards delivering products that enable people to create and enjoy music. We are lucky to be part of it,” comments Andy Allen of Audient.
Joue Musicâs Pascal Joguet says that âThe NAMM show is legendary. Everybody involved in music knows about it. Far away from here, in the southwest of France, we have worked tirelessly to craft the JouĂ© Play, a digital instrument with a soul – and we wanted to share it with the entire music community which is uniting here in Anaheim, during The NAMM Show.â This was the companyâs first NAMM Show.
âFor our company, the NAMM Show presents multiple layers of business value â itâs not just a linear event. Itâs an opportunity to see where the industry and your competitors are headed, gathering feedback from your customers and work on those all-important relationships as the conversations you can have in-person are so much more productive than those you have virtually,â says Brad Lunde, president of TransAudio Group. âIf you have a company and youâre not here, you have no idea what you missed â including the business opportunities that only happen by being present and participating.â
âIt was one of the most productive NAMM Shows ever,â says Jon Haber, president of Alto Music. âIt was the right time, the right people and the right crowds, which meant it was seamless to get business done and see the people you needed to see. Weâll be back next year!â
âWe have had some problems with importing internationally, so it is important to be here to try to find the correct way to import new products,â said Hernan Mera, Twins Trade Music of Argentina. âHere we can see new products, new releases from not just one brand, but lots of other brands show their new products.â
âI think for any on the retail side, any business owner, NAMM is a must. NAMM is the backbone of the industry,â adds Paul Tobias, Tobias Music. âThis show, in particular, itâs great to see the huge turnout and weâre going to bounce back a little further next year, and I think in [January] 2024, everything is back in gear. For us, the learning sessions and the Idea Centers, and just the face-to-face meetings with our manufacturers, our sales reps, you canât put a price on that. It is basically priceless.â
Future-Focused Ideas to Fuel Opportunities and Business-Enriching StrategiesÂ
With the worldâs experts at The NAMM Show, members had the opportunity to connect with top thought leaders in best-in-class education through more than 200 education sessions designed to engage, inform and inspire new ideas, as well as to further careers and prepare for the future against the backdrop of the industry gathering.
For many companies with new employees, the professional development sessions provided vital industry education. Jamie Latty, COO of Deering Banjos said, âIn some ways, the NAMM Show is the glue of our business and our industry. This year, we have a number of new hires on the team and NAMM is the perfect place to immerse them in the industry and to take advantage of the educational offerings that can only be found here.â
NAMM U: Lead in the Next ChapterÂ
Each day of the Show began with a NAMM U Breakfast Session in the Pacific Ballroom, inside the Anaheim Hilton. On Friday June 3, NAMM President and CEO Joe Lamond hosted âBreakfast of Championsâ with a panel of industry leaders and innovators, including Alexander Pietschmann, Adam Hall; Kimberly Deverell, San Diego Music Studio; Lana Negrete, Santa Monica Center; Ray Williams, IMSTA; and Sophia and Desdamona, music-making robots from Hanson Robotics. Multi-GRAMMYÂź winner, composer and artist Kenny Loggins was presented with NAMMâs âMusic for Life Award.â
In his interview, Loggins reminisced about his start and the role of the community music store. âI went into Pedrini School of Music in Alhambra [California], and I bought my first classical music from there, and I bought my first electric guitar there, when I was a junior in high school. All the kids in my neighborhood, we all had the same dream â to be the next big thing.â
On his advice for the next generation of musicians, Loggins offered, âAs far as music goes, music is in our DNA. When Iâm working with young artists, weâre talking about the love of music, its role, and its importance in our lives.â
On Saturday, June 4, Scott Stratten, president of UnMarketing and branding and relationship expert, presented âLeadership in a Post-Pandemic World,â which explored top-line strategies to strengthen business and personal brand; and on Sunday, June 5, âBest in Showâ welcomed a panel of retail gear experts to recognize their picks of the innovative products, services and technologies found across the show floor. View the Best in Show results here: https://www.namm.org/
Retail Innovation and Financial Summits
Ahead of the opening of The 2022 NAMM Show, retail leaders, managers and professionals from across the industry participated in two half-day intensive training experiences: the Retail Innovation Summit and Retail Financial Summit. Retail expert, consultant and trainer Bob Negen presented at the Retail Innovation Summit, and at the Retail Financial Summit, industry experts Alan Friedman, CPA, and Daniel Jobe of Friedman, Kannenberg & Co. shared an up-close look at whatâs happening in the supply-chain world of musical products to help mitigate the effect of delivery delays in our post-pandemic era.
The Future Is Hear: A3E, AES Academy, Dante and TEC TracksÂ
More than 60 pro audio sessions awaited emerging and established professionals from all aspects of production and performance, presenting myriad opportunities to grow their skills and careers in preparation for the future of all things sound. A3E: The Advanced Audio + Applications Exchange, presented a series of future-focused sessions, including âThe Next Generation of Rap and Hip-Hop: Harnessing Music Technology for Empowering Creativity;â âThe Future of the DAW: How AI, Blockchain and the Cloud Will Change DAWs Forever;â and âVisionary Women in Musical AI: Deep Dive Into the Future of Music;â to name a few.
AES Academy (Audio Engineering Society) presented five tracks centered on the following areas: room acoustics; loudness; new audio technologies and practices; modern music production; and immersive audio. Hot topics included âImmersive Audio 101, 202, and 303,â with Brian âBTâ Gibbs and Michael Romanowski; âImmersive and Inclusiveâ Initiative,â presented by Leslie Gaston-Bird; âRaw Tracks Mix Breakdown,â with super producer/engineer Paul âWillie Greenâ Womack; and ââBorn in the USAâ Raw Tracks Interview With Toby Scott.â
TEC Tracks uncovered topics ranging from a series of how-to’s and key expert insights, including âDolby Atmos: An Engineerâs Update;â âMusic and Audio Mastering: Invasive or Subtle?;â âRunning the Show: Sound Advice From Women Visionaries;â âFinally! Play TogetherâFrom Anywhere, With Ultra-Low Latency;â âLoud: A Conversation With Tana Douglas, the First Woman Roadie;â âAn Interview with Noel Leeâ and others.
On Friday and Saturday night, Herb Trawick and Dave Pensado, the dynamic duo of Pensadoâs Place, returned to The NAMM Show. The pair were joined by hip-hop artist 24KGoldn, producer Nick Mac and on Saturday, super mixer Manny Marroquin and producer/songwriter Ricky Reed for deep conversations about the craft. 24kGoldn offered his advice for the next generation: âIf you work at something you really care about itâs just a matter of time.â
The Worship Musician Summit at NAMMÂ
On Saturday at the Show, TEC Tracks offered an all-day suite of sessions for House of Worship audio professionals and musicians. Curated by Worship Musician magazine, topics included âMarketing Brands and Products to Houses of Worship;â âSelecting the Right Sound System and/or Installer for Your House of Worship;â âSong Selection, Streaming and Licensing for Houses of Worship;â and âGuitar Technology for the House of Worship,â and many more.
Along with the pro audio professional development sessions, Audinate offered hands-on Dante AV networking training â free to all industry professionals. The courses included Dante Certification Level 1, Dante Certification Level 2 and Dante Certification Level 3.
Entertainment Technology: Illumination and Education Abounds
In collaboration with Entertainment Services and Technology Association (ESTA); the Event Safety Alliance (ESA); and PLSN and FOH, Lighting and Sound America/PLASA magazines, the Showâs free education and professional events provided the tools needed to navigate the next stage of any career in live event production.
Entertainment Services and Technology Association (ESTA)
ESTAâs extensive sessions covered everything from lighting and lighting networking to rigging and safety through in-depth education for entertainment technology and design professionals, as well as those responsible for their safety. Presented in conjunction with Lighting&Sound America, top thought leaders Richard Cadena, Ethan Gilson, Kent Jorgensen, Eddie Raymond and Bill Sapsis presented on topics ranging from âElectrify the Audience, Not the Stage,â âSafety in Event Planningâ and âWireless DMX512 Design and Best Practices.â The program also offered two deep dives: âNew Guidelines for M.E.W.P.sâthe Lifts Formerly Known as AWPsâ and âOSHA 10: I.A.T.S.E.â
Event Safety Alliance (ESA)
With event safety top-of-mind at every event, the Event Safety Alliance (ESA) shared a suite of educational sessions with a diverse roster of industry experts to explore critical issues within the live event safety space. Presentations on timely relevant topics included: âShow Stop: The One Agreement Everyone Must Agree On,â with safety expert Bryan Huneycutt; âSafety, Sustainability and the Venn Diagram of Our Industry’s Future,â with Neel Vasavada; and âManaging Stress and the Industry’s Return From the Pandemicâ with Dr. Chayim Newman and Zack Borer. Other ESA speakers included Jim Digby, Zach Borer, Chris Kerr, and Roberta McHatton.
Pro Production Sessions: Front of House and Projection, Lights & Staging News magazines shared interviews and behind-the-scenes presentations with entertainment technology leaders. Hot sessions included âHow to Navigate Virtual Venuesâ and âFrom Fortnite to Roblox to Coachella: How to Navigate the Merge of Virtual, Live and Metaverse Venues.â
âPLSN and FOH magazines have been proud to present the Pro Production Sessions at NAMM over the years and we were particularly pleased to return in-person to the 2022 NAMM Show in Anaheim, CA,â says Terry Lowe, President of Timeless Communications. âThe education component of NAMM is so important to the industry, and I believe that our sessions are a great addition to the roster of classes. They are also a real extension of the value PLSN and FOH put on informing the industry and highlighting the emerging creative production trends and technology innovations. We hope attendees enjoyed our sessions, and we look forward to seeing everyone in 2023!”
Loudspeaker System Showcase
In collaboration with the producers of Live Sound International magazine and 4WALL Entertainment, the Loudspeaker System Showcase will return to The 2022 NAMM Show, presenting an ideal demo opportunity for manufacturers and specifiers to check out the latest flown and portable systems to a mix of industry professionals. Participating companies included Alcons, Axiom Pro Audio, Bassboss, Innovox Audio and others.
“During the last few days here at NAMM, the live audio market had a chance to come together as a community, to reconnect, share stories, learn about new products and experience the Loudspeaker Product Showcase. It was great for our industry to be together and continue the healing process after two long years of shutdown. The attendees were excited to be here and except for a few areas, our industry is getting stronger and recovering nicely,” said Kevin McPherson of EH Publishing.
At the Show, The NAMM Foundation returned curated education and sessions for professionals with its GenNext, Music Education Days and The Nonprofit Management Institute.
GenNextÂ
As a collaboration between The NAMM Foundation and The College Music Society (CMS), GenNext offered dedicated programming and access to The NAMM Show across 27+ different sessions and events for college music students and faculty. Notable sessions include âCross-training in Music Technology: Lessons From the Pandemic Applied to the Future;â âAdvocating Diverse Career Opportunities in Music;â and âUnderstanding Digital Music Rights and Revenue;â among others.
Music Education DaysÂ
For music teachers and school administrators seeking âwhatâs nextâ in music products and classroom technologies, The NAMM Foundation, in collaboration with Technology In Music Education (TI:ME), presented 30+ sessions and events designed to inform, inspire and engage with the tools relevant to todayâs music classrooms. Session highlights includes âMusic Administration Collaborative. Plan Your Programâs Success: Getting Started with Strategic Arts Planning;â âRethinking Music Education in the Post Covid-19 World;â âTeacher Tech Talk,â which featured TI:ME Teacher of the Year winners; âBuilding a Nationally-Recognized Music Program: It’s All About Collaborative Structures;â and âSolution Based Learning Opportunities Addressing Current Topics in Music Education.â
In a special workshop, Kendall Isadore and Ălise Sharp of The String Queens presented âExploring SEL Strategies with The String Queens.â The workshop provided participants with a pedagogical journey employing a variety of interactive activities and individual reflections.
The track also gathered music education leaders at the Show for the âThe Music Education Leadership âCall to Actionââ Summit. The Summit raised critical questions currently facing music education and its future to advance music learning opportunities for all students. Panelists included Bob Morrison, Quadrant Research; Russ Sperling, San Diego Unified School District; Lynn Tuttle, American String Teachers Association; Dr. James Weaver, National Federation of State High School Associations (NFHS); and Kendall Isadore and Ălise Sharp of The String Queens.
The Nonprofit Management InstituteÂ
NAMMâs Nonprofit Management Institute provided nonprofit arts organizations and with sessions to grow and succeed in creating a world with more music makers. Session topics included âAn Agile Nonprofit is a Successful Nonprofit:â âUnlocking Innovation to Up Your Nonprofitâs Game;â âBeyond Good Intentions: Equity, Diversity, and Inclusion in Programming, Operations, and Governance;â and âReevaluate Your Mission and Vision to Meet the Needs of Your Community.â
Only-At-NAMM MomentsÂ
Each evening of the Show came alive on the Yamaha Grand Plaza stage with plenty of star power. At Thursdayâs Yamaha Night of Worship, Fred Hammond and the Saddleback Worship Choir packed the Grand Plaza;Saturdayâs Yamaha All-Star Concert on the Grand featured the likes of Kandace Springs, Preservation Hall Jazz Band and Tank and the Bangas.
Also on Saturday, The Grand Rally for Music Education with special guests Eric Whitacre and Gateways Brass Collective, returned. Groundbreaking composer and conductor Eric Whitacre took to the stage to bring live and virtual performance together in a hybrid performance of “Sing Gently,” featuring Ashley Ballou-Bonnema creator of sINgSPIRE, a virtual choir for individuals with Cystic Fibrosis. The event was presented in collaboration with Conn-Selmer, Hal Leonard, JackTrip, and Yamaha.
Honoring the Industryâs Leaders and Luminaries
Thursday evening welcomed the tenth annual She Rocks Awards honoring women across the music industry. The event featured a star-studded performance lineup, including live music, and honored a varying range of artists, including iconic singer, actress, television host and former UN Goodwill Ambassador Dionne Warwick, GRAMMYÂź-nominated guitarist and BONES UK co-founder Carmen Vandenberg, and multi-instrumentalist Yvette Young, the front-woman for the math rock band Covet. Other honorees included Leslie Gaston-Bird â mixer, sound editor, author and a champion of diversity in the audio industry; Sherri Chung, Award-winning film and TV composer and Governor of the Music Branch of the Television Academy; Kerry Fiero, Founder of the Girl Power! Women Working in the Music Industry Conference; EveAnna Manley, president, Manley Laboratories aka âThe Tube Chick;â Lyndsey Parker, Yahoo Entertainment Music Editor, SiriusXM host and author; and Julie Robbins, CEO of effects pedal manufacturer Earthquaker Devices.
Also on Thursday evening, the industry gathered to celebrate the spirit of the independent music retailer and to applaud their accomplishments, resilience, and commitment to serving music makers at the Top 100 Awards. The annual awards event also announced the âBest ofâ category winners, including âDealer of the Yearâ and âCustomersâ Choiceâ awards with All County Music of Florida taking home the coveted Dealer of the Year award. Read the release here.
Friday saw the return of the Parnelli Awards to The NAMM Show. The Parnelliâs recognize the pioneering, influential professionals and companies for their contributions to the live production industry. The event brought together the live entertainment community in a vibrant gathering to recognize industry leaders, including David Bernstein of Rock-it-Cargo, with the Parnelli Lifetime Achievement Award; Peter Morse, lighting designer (Loretta Lynn, Tina Turner, Lionel Richie, and others), with the Parnelli Visionary Award; and Sam Berkow, inventor of SMAART audio software with the Parnelli Innovator Award. The evening event was hosted by Jammin Jay Lamont.
Women of NAMM welcomed professionals from across the industry for a happy hour at the Westin Pool Deck. The evening concluded with an announcement of the WoN Summit and scholarship opportunity, as part of donations made to celebrate the life and legacy of Diane Martin. The WoN Summit program supports women working in the music products industry and their goals to connect, support, and grow their leadership and professional abilities. An annual leadership emersion experience will be offered with the applicants receiving the educational experience covered by the awarded scholarship.
At the TEC Awards on Saturday evening, the industry celebrated 28 categories of products and projects in the areas of Technical or Creative Achievement, and the individuals, companies and technical innovations used in sound recordings, films, broadcast television, and video games. View the complete list of winners and nominees here.
For his timeless work and artistic innovation, Peter Asher was inducted and presented with the TEC Hall of Fame award. Throughout his decades-long career in the music industry, Asher has earned the reputation of being one of the industry’s most sought-after producers and performers.
Upon receipt of the award, Asher shared, âThe 21st of January, 1964 was a Tuesday, and the first time I ever went into a real recording studio. I went into EMI studios on Abbey Road⊠By the end of that day, a few important things had happened. I decided I wanted to be a record producer because I saw what a producer could do, in terms of shaping the soundsâŠSo I have to thank for this award, not only the TEC Committee but NAMM as a whole. And all the brilliant people who attend NAMM, and what they give us – all the great technology, the amazing instruments, the incredible inventions which sonically flourish in the hands of brilliant engineers.â
With the induction, Asher joins luminaries Leslie Ann Jones, Rose Mann Cherney, Skunk Baxter, Hal Blaine, Jack Douglas, Nathan East, Geoff Emerick, and others, the industryâs highest honor for pioneers of audio technology and the music industryâs most accomplished producers and audio technicians.
Pioneer and bassist extraordinaire Carol Kaye was honored with this yearâs Les Paul Innovation Award, one of the nightâs most anticipated honors from The Les Paul Foundation. The Foundationâs Executive Director Michael Braunstein introduced the award and noted Kayeâs impact on the musical landscape, âCarol, like Les [Paul], built a legacy that will continue to encourage all people to create incredible sounds.â
Several artists took to the stage in tribute to Kaye in a musical celebration worthy of her long and revered career. The Les Paul Innovation Award has been presented annually to remarkably distinguished individuals from the music industry, such as Jackson Browne, Joe Perry (Aerosmith), Paul McCartney, Neil Young, Peter Frampton and 2020âs recipient, Joni Mitchell.
NAMM Show+Â
The Showâs new digital extension, the NAMM Show+, provided a platform for attendees to connect with each other, livestream sessions, special events and performances from across the campus. Nearly 100 sessions and special events were livestreamed from the campus, with attendees able to engage through chat, networking features and more on the platform.
Looking Ahead
The global crossroads of the music products, pro audio and entertainment technology industry will return to Anaheim April 13-15, 2023 and then again in January 2024. For additional information, please visit NAMM.org