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The Power of Promoting Small Business Brand Creators In L.A. During Super Bowl LVI Weekend

Lifestyle Elevation Media Foundation Initiates Artisan Brand Leadership

LOS ANGELES, CA. – February 17, 2022 – Executive Director of Lifestyle Elevation Media Foundation, Inc. (LEMF), Lela Christine, announced today that LEMF scored a productive, successful week of festivities leading up to and surrounding the highly anticipated Super Bowl LVI in Los Angeles. LEMF is a non-profit that facilitates education and work program initiatives in technological tools and platforms within the tech, health, fashion, art, and entertainment business sectors.

The foundation hosted “The Best Lifestyle Luxury Pop-Up Shop” for the purpose of helping small brands sell their products. The two-day event was co-hosted by Tashiba Jones-Wilson, who opened the doors of her MaTtE ArGyLe boutique in Playa Vista to help curate the small business lifestyle event that aided local brands. Lela Christine and Jones-Wilson are fellow Fashion Institute of Design & Merchandising alums whose shared mission is to provide a platform for brand creators to succeed and excel as entrepreneurs in the COVID-19 pandemic era. Partners who supported the signature pop-up included Naturade, who hosted the health and wellness juice and smoothie bar, and Runway Playa Vista’s lead executive Heidy Giron, who hosted the Hopdoddy Food Bar and online venue promotions.

For more than a decade, Lela Christine has been instrumental in producing curated Southern California lifestyle events in categories that include fashion, beauty, sports activations, and pop-up stores. In 2009, she launched a plethora of online lifestyle publications to support fellow publicists, brand executives, and small businesses by featuring and promoting them in several of the online magazines under the LEMF brand.

In the fall of 2021, LEMF received the good news that they were approved to lead as a 501(c)(3) foundation and support people in the world of small business and journalism. Lela Christine hired journalists and photographers to cover the two-day series of pop-up shop events during the largest NFL event of the season, as Super Bowl LVI was expected to generate well over $500 million for Los Angeles County’s economy.

Lela Christine shares: “I thought it was essential to host a philanthropic event helping to support artisan brands and people…Our mission is to initiate change in the world of digital media, small business brand promotion, and consumer engagement. We want the community to be elevated by improved education and financial security.” She is meticulous and dedicated, promoting people, new brands, and landmark venues that support and spotlight well-curated and creative lifestyle experiences.

The luxury pop-up shop event included a salute to Collette V. Smith, the NFL’s first female African American coach, and was attended by a plethora of sports athletes and television stars, including Mayor James Thurman Butts Jr. of the city of Inglewood and Jordyn Curet, the child star who plays Shamiah on the ABC series Home Economics. Both stars graciously supported local artisan brand creators by buying products from each vendor. A full list of participating partners can be found at https://flow.page/lifestyleevents.

Collette V. Smith, the NFL’s first female African American coach

 

Jordyn Curet,

LEMF is dedicated to providing programs and events utilizing four major education program initiatives within the technology, health and wellness, fashion, art, and entertainment business sectors. LEMF is among those independent digital influencing networks that provide high-quality, culturally diverse features and engaging branded content designed to engage the public in innovative, entertaining, and transformative ways.

Support LEMF’s initiatives to help people and donate to our cause by visiting: lemediafoundation.org.

Media Contact:
Lifestyle Elevation Media Foundation, Inc.
E: [email protected]
W: https://lemediafoundation.org/

The Fashion Institute of Design (FIDM) Alums Salute Collette V. Smith the NFL’s 1st African American female coach Feb 11th

Businesswomen Tashiba Jones-Wilson and Lela Christine are set to host the signature BEST LUXURY LIFESTYLE POP-UP SHOP on Friday, February 11, 2022. The two-day weekend store event kicks off at Runway Playa Vista in celebration of the festivities leading up to the NFL Super Bowl LVI 2022 game on Sunday, February 13, 2022.

The pop-up store pays tribute to of Collette V. Smith, the NFL’s 1st African American female coach.  As the Founder and President of Believe N You, Inc., Collette has become a true change agent and dedicated her life to empowering youth. The vegan brand Naturade will feature as the event’s health and wellness partner, providing a nutritious smoothie bar inside the pop-up store.

 

Collette V.Smith

The BEST LUXURY LIFESTYLE POP-UP SHOP will be held at fashion boutique MaTtE ArGyLe, located at Runway Playa Vista. Its founder and CEO, Jones-Wilson, has made her mark in the industry as a celebrity fashion stylist, and has worked in television and film for more than 25 years, styling the “who’s who of Hollywood.” As a costume designer and stylist, Jones-Wilson has worked on such shows as ABC’s” Black-ish,” HBO’s “Insecure” and Netflix’s “Family Reunion.” Learn about MaTtE ArGyLe and the other Runway Play Vista shops at https://www.runwayplayavista.com/shop/matte-argyle.

Matte Argyle

Lela Christine is a brand curator, influencer and Executive Director at Lifestyle Elevation Media Foundation, Inc, a non-profit facilitating education and work program initiatives in technological tools and platforms within health and wellness, art and in the entertainment business sector.  Both are excited to intertwine fashion retail and technology under one roof for this year’s popular weekend of pre super bowl festivities. Learn more about her work at https://lemediafoundation.org/.

As graduates of the Fashion Institute of Design & Merchandising (FIDM), both women have worked to provide a platform for artists and entrepreneurs following in their footsteps. The event showcases the best work of Los Angeles brands that create in the world of fashion, beauty, grooming and home décor. Jones-Wilson shares, “We’re all about supporting amazing products created by local Angelenos. The pop-up store will place the spotlight on innovative brands such as Sweet Rock Rose, Blessed from the Roots, Knotwtr (Eyewear), XIVI created by Taylor Rose, People of Color, LA’ F.E.M. candles and a plethora of distinct Angeleno small businesses.”

MaTtE ArGyLe serves as a hot spot among other “cool-vibe” locations within an 11-mile radius of the SoFi stadium. The adjacent stores and activities are positioned to draw tourists and football fans while inspiring a strong sense of community engagement. MaTtE ArGyLe is among the best shopping specialty stores within the Runway Playa Vista Shopping Mall, less than 6.5 miles from Inglewood SoFi Stadium. Fashion brands featured in the store are: Positive Wear Clothing, Cult of Individuality, Lavie by CK, Madame Adassa, Chidi Brand, Sante, Grace (Plus Size), Izayla (FIDM Alumni), Kevan Hall (FIDM Alumni), LIVD (FIDM Plus size) and Vitality Furniture.

To attend the VIP Salute kick-off celebration on Friday, February 11, 2022, RSVP to [email protected]. To attend the pre-weekend store event festivities, RSVP to the official EVENTBRITE page at

https://www.eventbrite.com/e/2022-luxury-lifestyle-pre-super-bowl-lvi-pop-up-shop-store-glam-on-the-go-tickets-237261293917

Do you have a fashion apparel, shoe, accessories, jewelry and or wellness brand, be among our BEST POP-UP SHOP weekend vendor email us at [email protected]

 

Contact:

LEMF Media Team

[email protected]