In a landmark move that signals a transformative shift in how global sporting events engage with local economies, LA28 has officially unveiled its long-anticipated Procurement Plan—offering a bold, actionable roadmap designed to ensure Los Angeles businesses play a central role in delivering the 2028 Olympic and Paralympic Games. The announcement marks a pivotal moment not only for the region’s economic future, but for how host cities worldwide may approach inclusive growth moving forward.
For the first time, LA28 presented its procurement strategy directly to community leaders and business owners, outlining a transparent and accessible framework for sourcing goods and services required to bring the Games to life. At its core, the plan prioritizes equity, accessibility, and long-term economic impact—ensuring that local businesses are not only included but empowered.
A defining feature of the initiative is LA28’s commitment to directing 75% of its addressable procurement spend to businesses within the Greater Los Angeles region, while allocating 25% specifically to small businesses. This dual-target approach creates a powerful pipeline of opportunity, positioning local entrepreneurs and enterprises to participate meaningfully in one of the world’s largest global events.
“Hosting the Olympic and Paralympic Games is a once-in-a-generation opportunity to invest in Los Angeles and strengthen the businesses that power our region,” said Reynold Hoover, Chief Executive Officer of LA28. His statement underscores a broader vision—one that connects economic growth with community impact and sustainability.
This forward-thinking procurement strategy is designed to reflect the diversity and dynamism of Los Angeles itself. By encouraging partners and vendors to prioritize community-based businesses, LA28 is setting a new benchmark for inclusive procurement on a global scale. The initiative ensures that economic benefits are not concentrated, but distributed—touching neighborhoods, entrepreneurs, and industries across the region.
Erikk Aldridge, Vice President of Impact and Legacy at LA28, emphasized the importance of accessibility within the process. “By making the process clear and accessible, we are helping more businesses compete for and benefit from opportunities connected to the Games,” he shared. This commitment to clarity is critical, particularly for small and emerging businesses navigating large-scale procurement systems for the first time.
In addition to its ambitious targets, LA28 is actively building infrastructure to support business readiness. Through a strategic partnership with Intuit, the organization is launching the Intuit & LA28 Small Business Supplier Program—a comprehensive initiative offering mentorship, tools, and resources designed to prepare local businesses for procurement opportunities tied to the Games.
This collaboration reflects a broader investment in long-term economic sustainability. By equipping businesses with knowledge, systems, and support, LA28 is ensuring that participation in the Games becomes a gateway to ongoing growth and scalability.
Key highlights from the LA28 Procurement Plan include:
- A commitment to allocate 75% of procurement spend to Greater Los Angeles businesses
- A targeted 25% investment in small businesses, creating expanded access and inclusion
- Launch of the Intuit & LA28 Small Business Supplier Program for mentorship and readiness
- Centralized sourcing opportunities available through RAMPLA.org, encouraging ongoing engagement
To streamline access, LA28 is utilizing the Regional Alliance Marketplace for Procurement (RAMP) platform, where all competitive sourcing events, Requests for Information (RFIs), and Expressions of Interest (EOIs) are posted. Businesses are encouraged to register and regularly monitor opportunities, ensuring they remain engaged and informed as procurement phases evolve.
For additional insights into business, culture, and economic impact stories shaping Los Angeles and beyond, visit https://thepowerplayermag.com/, where innovation and opportunity intersect across industries.
As Los Angeles prepares to host the world in 2028, the LA28 Procurement Plan stands as more than a logistical framework—it is a bold declaration of inclusion, equity, and economic empowerment. By prioritizing local businesses and investing in community-driven growth, LA28 is not only building the Games—it is building a legacy.
This initiative positions Los Angeles as a global leader in equitable event planning, proving that when opportunity is shared, impact is amplified. As the countdown to 2028 continues, one thing is clear: the future of the Games is not just global—it is profoundly local.
Written by Mark Winkler, Featured Reporter
